GCash's GStocks Game has proven to be a resounding success with over 336,887 players and 995,719 trades throughout the 3-month challenge. This immersive online game, powered by EasyEquities, provided a fun and educational platform for individuals to explore the world of investing and see firsthand how the stock market works.
Behind the scenes, a dynamic team at EasyEquities played a crucial role in bringing the GStocks Game to life. Passionate advocates for financial literacy with a keen interest in financial markets and technical analysis came together to spearhead global marketing efforts. The team's enthusiasm, strategic planning skills, and love of exploring the nuances of the stock market proved to be invaluable assets and were instrumental in guiding the game's successful launch.
Together with cross-functional departments at EasyEquities, the marketing team collaborated closely with relevant GCash teams to ensure seamless integration of the game into the GCash app. Their dedication and hard work resulted in the game's remarkable success.
Moreover, the GStocks Game wasn't just about playing – it gave us a sneak peek into how players think about money and investing. We had 156 winners, with 25 winning more than once (Now that's impressive). These champs showed us that people have different ways of investing and handling risks.
The top 5 most popular stocks bought during the game were Coca-Cola, Apple, Amazon, Tesla, and Airbnb. This tells us that players had a wide range of interests. They also liked investing (in the game) in industries like cars, retail, media, drinks, and tech.
People came together and formed over 15,000 clans, showing how the gaming community was very engaged. The game reached 50,000 users in 2 weeks and 300,000 players in just 112 days, hitting some impressive milestones. It's not just a game; it's a fun and learning experience for everyone involved.
We are incredibly proud of the GStocks Game team's achievements and the positive impact the game has had on our players' understanding of investing.
As we look toward the future, we remain committed to providing innovative and engaging solutions that empower individuals to make informed financial decisions.
Thank you for being part of our journey!
Til' next time!
Any opinions, news, research, reports, analyses, prices, or other information contained within this research is provided by an external contributor as general market commentary and does not constitute investment advice for the purposes of the Financial Advisory and Intermediary Services Act, 2002. First World Trader (Pty) Ltd t/a EasyEquities (“EasyEquities”) does not warrant the correctness, accuracy, timeliness, reliability or completeness of any information (i) contained within this research and (ii) received from third party data providers. You must rely solely upon your own judgment in all aspects of your investment and/or trading decisions and all investments and/or trades are made at your own risk. EasyEquities (including any of their employees) will not accept any liability for any direct or indirect loss or damage, including without limitation, any loss of profit, which may arise directly or indirectly from use of or reliance on the market commentary. The content contained within is subject to change at any time without notice.